John Doe CEO & architect
Around the beginning of the 20th century, a general dissatisfaction with the emphasis on revivalist architecture and elaborate decoration gave rise to many new lines of thought that served as precursors to Modern Architecture. Notable among these is the Deutscher Werkbund, formed in 1907 to produce better quality machine made objects. The rise of the profession of industrial design is usually placed here. Following this lead, the Bauhaus school, founded in Weimar, Germany in 1919.
Design is not making beauty, beauty emerges from selection,
affinities, integration, love.
If you never venture outside the box, you will probably not be creative.
But if you never get inside the box, you will certainly be stupid.